What To Do When You Begin a New Business in 2017


Many business owners take a relaxed approached when starting a new business.  They often believe if the get a location for their business, create products, and carry an inventory of products that people will come and buy those products.  Over time people will come and buy products from that location but a better approach to opening a business is to begin promoting the business before you open the doors so that it is already in the minds of the public.

If you are opening a small local business or a statewide business you must begin actively promoting the idea of the business before your doors open.  You can do this online by offering promotions on the products you will be selling ahead of time.  That way, people in the community know about the grand opening before you open.  This should not be a subtle approach you take when promoting a business before it opens.  You have to aggressively promote the opening of a business online so that you get an immediate return on your investment.  Many small business owners make the mistake of waiting until they have everything in place to begin their online marketing campaign.  Here are a few things you can do with the help of an online digital marketing agency before your business opens.

  • A digital marketing agency can utilize the relationships they have with influencers in the area that your new business is opening in geographically.

  • Leveraging relationships with influencers through social media is easier said than done if you do not have a relationship with the influencers in the community, state or country that you want to announce your launch too.

  • Offer something to the community before or during the beginning stages of a launch. It could be a free something or a discount on a product or service that is a limited time offer.  You want sales when you open so incorporating an expiration date on the discounted offer or coupon will increase your chances of getting new customers before the offer expires.

  • Continue promoting your new business online aggressively for the first three months. After that, the people in the community in which you have promoted your products and services too, know about your business and the people who need your products will buy from you or at least walk in the door to see if your prices are competitively priced.

  • If you offer a similar product as your competition but produce a higher quality product don’t be afraid to ask a higher but fair price for the item that you are selling. Customers want to pay the lowest price but they also understand paying a little more for a more valuable product.

  • Offer a contest for the community in which you want to sell your products. This way you can begin building a list of people who are interested in what you are offering and with their contact information you can later use it to market other products or offers in the future.

These are just a handful of examples on what a new business can do to attract attention in their local city, state or country upon launching their brand.  A digital Marketing Agency can offer a number of other strategies if the agency has experience helping new businesses get past the initial stage of opening and has an interest in getting that business to the growth stage of the business life cycle.  Any digital marketing agency that will take on a new client that is just opening their business knows that most new businesses are under-capitalized which means they probably don’t have enough money to stay in business for the first year.  These agencies often offer a low monthly or “annual” onetime fee because they know the business does not have a good chance of surviving.  They want to squeeze a small amount of money out of the new business owner before the business fails.

Other digital marketing agencies know that success in business involves a combination of factors.  Any digital marketing agency that takes on small businesses or new businesses and charges more than the business owner is comfortable paying usually indicates that that digital marketing agency is able to understand the customers’ business model and knows that the business will survive and thrive if the marketing agency deploys all of the resources it has at its disposal.

A good digital marketing agency is like a good doctor.  If you want to survive the birth of your business with certainty you are going to have to be willing to pay a little more for a marketing agency that has a proven track record and can completely ensure the successful launch of your new business venture.

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