Wharton was the first to invent the idea of the business school in 1881. Wharton is the first collegiate business school on the planet. Wharton creates the knowledge that gets written about throughout the world. The produce the most elite investment bankers, strategists, entrepreneurs, real estate gurus, and of course master digital marketers and online branders. The campus is located in Pennsylvania. Here you will find the most advanced ideas and concepts that are coming out of the best business school in the United States and arguably the world. Graduates that specialize in marketing online and help global brands succeed tell you how they do it here.
Catherine Hayes, Executive Director of the Wharton Future of Advertising Program and Jenny Rooney Editor of the Forbes C.M.O. Network interview Jennifer Saenz the Vice President and Chief Marketing Officer of Frito Lay North America about the Frito Lay brand and how the Super Bowl played into the success of strengthening their marketing strategy. February 8th, 2017
Catherine Hayes, Executive Director of the Wharton Future of Advertising Program and Jenny Rooney Editor of the Forbes C.M.O. Network interview Michael Collins who essentially fills the Chief Marketing Officer role at the CFA Institute. The discussion is focused on brand relevance in our global economy. March 8th, 2017
Colien O´Neil the Executive Director of the Wharton Customer Analytics Initiative and Brandon Perkowski the Reasearch Director of the Wharton Customer Analytics Initiative interviewing Microsoft Search Spokesperson Shawndra Hill about the relationship between television programing and how to design an online advertising campaign to achieve optimal results. April 19th, 2017
The J.H. Baker Professor of Marketing and the Director of the Baker Retailing Center Barbara Kahn and Linda Shine who is the Managing Director of the Baker Retailing Center interviewing Howard Davidowitz retail expert and Chairman of Davidowitz and Associates and thew will be discussing several large brands including Walmart, Target, and Amazon from a retail perspective. October 2, 2015
Jerry Wind Professor of Marketing at Wharton and Academic Director of the Future of Advertising Program and Catherine Hayes, Executive Director of the Wharton Future of Advertising Program interview Nicole Leinbach Reyhle the American Express official spokesperson for Small Business Saturday Initiative and we will be talking to her about how small businesses and American Express are preparing for the Holiday season. November, 19th 2014
Catherine Hayes, Executive Director of the Wharton Future of Advertising Program interviews Anthony Simmons Chief Marketing Officer of Digital Marketing International about the future of search engine optimization internationally and creating brand perception for countries. March 8th, 2013