Many people don´t know this but the ingredients used to give the food at Outback Steakhouse such incredible flavor weren’t always the ingredients that are used today.
The formula has improved over the years and Outback has grown into one of the larger restaurant chains inn the world. The ingredients they use today are one of the reasons why people keep coming back but it wasnt always that way.
I had an experience you wouldn’t believe at the first Outback Steakhouse that opened years ago.
Many new business owners that want to start a business many times make the mistake of wanting everything to be perfect before they begin generating visitors to their website. They want to promote their new business online when they have a website in place that is presentable and perfect because they think if they begin promoting their website before everything is perfect they will lose customers. Nothing could be further from the truth.
If you are opening a website online buy a domain name and get a one page website informing visitors when your business will be opening. That way when they go to your website they will see you are not just talking about starting a business. You have taken steps to begin and those beginning steps are visible.
The second thing you want to do is add something to the website that allows the visitor to receive something for free or at a discounted rate once your business opens. One easy example is Outback Steakhouse. Before Outback Steakhouse opened its first restaurant they had a one page website built that looked like this:
They did not know how long it would take to get licences, permits, funding, lease agreements for commercial space for their first location. But what they did know is that they wanted to be able to open the doors on the first night and make sure that they had customers. It requires an enormous amount of capital to open a business like Outback or any other restaurant. So you want to know that you will have customers when you are ready and open for business.
This one page allowed OutBack to collect thousands and thousands of Emails in the months leading up to the opening. They were able to use an email campaign which is basically a quick way to let everyone know who visited the website prior to it´s opening that they would be opening on a specific date and if you simply entered in your email address you would get free food or discounts on food at a new restaurant in town.
Needles to say, Outback now has locations in many different countries and is one of the most successful restaurant chains in the world. And it all started with one page and a free offer for food. The digital marketing agency that created the initial page and began promoting a restaurant that no one ever had heard of and then with the click of a button sent free offers out to thousands of people who the owners and managers had spoken to about the opening over the course of a few months yielded tremendous results.
The first night they opened they had a crowd of people who they were not expecting. They were understaffed and ran out of food on the first night because they were not expecting such a big response. But the people who ate and enjoyed the food and the service told others about the new restaurant and the rest is history. Outback now has hundreds of locations and they all started with a one page offer online from a digital marketing company that went on to help outback expand it´s offers and build a website that is reflective of the high quality food it serves customers every day of the week, especially, on Saturdays and Sundays.
Here is what the same page looks like know:
Digital Marketing can help you long before you begin a business and ensure you have success once your business begins. If you want to see a list of companies we have helped click here.