Emerging Markets Digital Marketing an International Approach

Digital Marketing International is well aware of what works and what doesn’t work when a company from a developed nation like the United States, England, or Germany attempts to penetrate one of the main emerging markets.  All too often we hear of clients that have come to us from other firms or have tried on their own to develop business in Brazil, Russia, India, or China.  The problems you can face are tremendous if you take an international approach alone or with an agency that claims to have extensive experience with companies in your industry and in the country you are interested in forming relationships with.

First and foremost digital marketing online internationally is a daunting task even for the most experienced International Marketing Directors.  Make sure when you begin your journey from domestic to international markets you are clearly defining you goals both short-term and long-term.  You should be setting short term online marketing goals that you can reach so that you know you are on track to accomplishing your long term vision of what you want to accomplish overall in the emerging market you have chosen.  Gaining visitors, positive visitor behavior on your website, lead and sale conversions are all important metrics to watch over the first thirty to ninety days of launching an international digital marketing campaign.

Analytics provided by Google or another source are important for your success in developing and refining your marketing strategies going forward.  It is important to have experts on your side that live in the country you are expanding into and come from the country that your business is located in because they will have an understanding of the cultural norms that drive decision making in the market you are interested in benefiting from.  This goes beyond an agency that has visited or has “relationships with experts´´ in the country you desire.  This goes beyond how you want to position yourself in an emerging market that has a base cost of launching new products and services.  You have to get it right the first time or it will end up costing you a lot of money or time or both.

What you also want is an international marketing agency that has a firm grasp on the digital marketing strategies that are most effective in other countries.  You would be surprised at how many industry marketing experts lack familiarity with search engines like Baidu or Yandex both popular choices for search in China and Russia respectively.  The lack of familiarity is reason enough to doubt the ability of an international marketing agency but if you are in a position where you don’t even know what the right questions are to ask we can help.  As a part of the services we offer we also offer continuous education for our clients so that they can continue to build a mental framework and better evaluate how we can refine digital marketing strategies that work and get rid of the online marketing strategies that are less successful.

So to review, having the right people in place is a necessity.  The digital marketing experts that will go to work for you have the background and experience that alone will almost guarantee success in any of the major emerging markets.  Also, continuous education and feedback that we provide will help you gain confidence in your own ability to make future decisions and it will allow you to gain more confidence in our ability to implement suggested marketing strategies that might not feel right to you because of the culture you have come from.  In time you will see we are the best at what we do and that will show up in the numbers and numbers are always the best things to use when a team member from your company has doubts or second guesses decisions the person in charge has made.  Contact us by commenting below.  The comments are public so you don’t have to go into much detail but one of our team members will be able to address any questions you might have privately.


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